SGWS is the lead sponsor of the Denver Food and Wine festival. In 2022,Absolut, Altos, Jameson and Malibu featured their ready-to-drink and ready-to-serve cocktails. Run of Show created POS for service and engaging photo ops for each brand.

In 2022, the Las Vegas distributor team (SGWS) reach a milestone of selling 100,000 cases of Jameson. Normally, a select few were sent to Ireland for the Jameson experience. But, due to COVID, that trip was cancelled. Run of Show was approached to create an experience for all SGWS employees that would bring Ireland to Las Vegas. As a result, ROS and Jameson created an immersive block party complete with live music, a stage, food trucks, decor and 5+ custom cocktails featuring the top Jameson marques.

Each year, Las Vegas pride features 50+ brands and vendors for a day-long pride celebration. Absolut is a key sponsor each year. in 2022, Absolut and Run of Show created a custom VIP bar with legged cocktails and a GA footprint complete with RTD sampling and a 360-degree Photo Booth that helped celebrate love and Absolut.

Each year, Altos and Absolut are official sponsors of Red Rocks Amphitheater. To elevate and promote these brands, Run of Show coordinated logistics to get in and out of the winding roads of the amphitheater. At the concourse, ambassadors interacted with guests to sample the product and take photos with the iconic Altos van and rock features.

Run of Show was tasked with creating a mobile bar and footprint that can be used at various samples events, trade shows and on/off premise accounts. The catch was it needed to be light enough and small enough to fit in a standard SUV while being substantial and eye catching.

Coming Soon